Digital marketing strategy has as many specialties as there are methods to connect with digital media. Here are a couple of good examples. SEO stands for search engine optimization. SEO, or search engine optimization, is a marketing technique rather than a type of marketing in and of itself. It's "the art and science of making online pages appealing to search engines," according to The Balance. What matters most in SEO is the "art and science" component. Because it demands you to investigate and balance several contributing criteria in order to get the greatest potential position, SEO is a science. The following are the most significant factors to consider while optimizing a web page today: The level of user involvement is determined by the quality of the material. Mobile-friendliness Inbound link quantity and quality SEO is a science because of the planned use of these parameters, but it is an art because of unpredictability.